In February, Spotify announced the launch of Spotify Audience Network – an audio advertising marketplace that enables brands to buy media across ad-supported music and podcasts both on and off the platform – and in December last year the app unveiled its annual “ Wrapped” campaign.Spotify today is expanding its investment in personalization features with the launch of a dedicated in-app experience called Only You, which focuses on your favorite music and how you listen. “No matter how you listen, you have a home on Spotify.” Gorevic continued: “Whether you start your day with an episode of ‘Crime Junkie’ or spend your afternoon blasting 'Rap Caviar’ while replying to emails, how we listen is a reflection of our personalities and who we are.
The campaign also celebrates fandoms through data-driven statistics for example, Doja Cat fans have listened to more than 4,050,732 hours of whale sounds on the app, while Lil Nas X fans have created more than 97,924 playlists with " Montero" in the title. “‘Only you’ celebrates the uniqueness of each listener through fun stories that highlight the diverse tastes and interests across our global community,” Neal Gorevic, global head of consumer marketing at Spotify, said. It was created by Astrid Andujar, Andrew Lindsay, Colette McIntyre, Carolina Perez Siam, Edward Yeung, Noel Yeo and Gabrielle Westfield, and directed by Similar But Different through Division7. The campaign launched yesterday (2 June), alongside personalised playlists, digital and outdoor activity.
0 kommentar(er)
